Here is an article I just read about Apple trying to break into the “watch” market – http://www.bloomberg.com/news/2013-03-04/apple-s-planned-iwatch-could-be-more-profitable-than-tv.html
So let’s say people are willing to wear this expensive digital watch, which I could definitely see being a huge fad for teens and tweens since that age group can’t afford Audemar, Patek, etc… Heck I think these watches maybe with built in GPS would be great for parents, perhaps even some sort of recognition device, although those features are already on the phones that everyone carries. However I don’t see grown adults wearing this (at least not for many generations since most grown adults don’t wear digital watches) in the near future.
However, let’s say that iWatch does become more than just an expensive G-Shock. Let’s say EVERYONE wears an iWatch because we don’t have phones anymore. Let’s say the classic timeless leatherstrap and gold bezel with an elegant dial is able to be incorporated into the iWatch. Perhaps Rolex and Apple teamed up and designed a 10000$ watch that does more than tell time, and looks extremely elegant.
Does that mean the revival of pocketwatches? I mean surely a luxury watch to show that you have good taste on the other wrist would just be redundant. I will say that I think it would be pretty cool to see in the future. Since everyone’s wrist space is taken up by an expensive iWatch, people still want a classic timepiece that shows class and good elegant taste and that’s where the pocketwatch comes in. If the iWatch is in fact a success, I can see a generation of people with pocketwatches.
That is a genius economic move for everyone! Instead of pulling phones out of our pockets, it’s the pocketwatch, and instead of showing off the extremely elegant and expensive timepiece on our wrists, we check our phone messages and e-mails!
Both watch companies and the tech industry win. Anyways I had much more to say about this iWatch and wanted to try more analysis on my thoughts of the potential success of it, and why I think it will fail or succeed in competition with luxury watch companies, but I’m sure Apple has already contemplated these things. I figured it would be more trouble to incorporate all my thoughts coherently than it would be worth.